Snap blocks fully AI-made Spotlight videos

Snap says wholly AI-generated videos will no longer qualify for Spotlight recommendations, as unique contributors to the feed have risen more than 120% year over year. The company’s Spotlight policy announcement keeps AI-enhanced or AI-edited work eligible when it carries transparency indicators, drawing the line at fully synthetic output rather than the tool itself. For creators building on the economics of generative video, distribution now depends on demonstrable human authorship, not merely production quality.