India app revenue hits $345M as AI subscriptions rise

India’s mobile app market generated a record $345 million in Q2 2026, up 35% year over year, as generative AI and entertainment led monetization gains. Sensor Tower’s market report says Claude’s quarterly revenue rose more than nineteenfold, while TechCrunch reports that ChatGPT and Claude captured nearly 83% of India’s AI-app revenue. For AI vendors tracking Anthropic’s enterprise-adoption lead, India is becoming a paid subscription market rather than merely a download engine—but the revenue concentration leaves little room for undifferentiated assistants.