Reddit blocks 23M spam views a day

Reddit is blocking 23 million spam views a day as brands try to plant mentions that may surface in AI answers. A report on AI-search spam says Reddit was the most-cited domain in May across ChatGPT, Perplexity, Gemini, and Google AI Mode, while Reddit’s own anti-spam update says its systems catch about 25,000 new spammy posts and comments daily. For operators tracking Reddit’s volatile AI-search referral economics, the implication is blunt: community mentions can be valuable distribution, but covert placement is becoming both easier to detect and more likely to poison trust.