Malachyte raises $10M for intent-aware commerce

Malachyte raised a $10 million seed round to bring intent-aware recommendations to online stores, after testing its system with more than 20 enterprise customers. TechCrunch’s funding report says the three founders previously built Spotify’s Vector AI infrastructure, which powers about 90% of recommendations for 800 million users; Bessemer and Gradient co-led the round. Merchants watching AI discovery favor deep catalog pages should file away the complementary wager: a first-session visitor’s live clicks may be more valuable than another overnight customer segment.