X cuts its creator-impression threshold 90%

X will retire Creator Revenue Sharing on September 7 and open Original Content Rewards the next day, cutting the verified-impression entry threshold 90%, from 5 million to 500,000 over 90 days, while keeping the 500-verified-follower floor. X’s program announcement says copied or automatically posted material is ineligible and that only unique Premium-user Home Timeline impressions count; the new rules replace incentives X itself called misaligned. For creator-tool builders watching platforms turn into de facto regulators of synthetic media, file the lower threshold beside the stricter originality test: distribution is getting easier to monetize, but provenance and meaningful transformation now sit directly in the payout path.