Google puts three agent surfaces into marketing

Google added 3 agentic surfaces across Ads and Analytics: AI homepage summaries, prompt-built visual dashboards, and anonymized peer benchmarking through Ask Advisor. The official product announcement says one click can carry an insight card’s context into the advisor, while phone or email summaries can run on a chosen schedule; that extends the automation stack behind the archive’s AI marketing workflow guide. Marketing operators should treat the new layer as a hypothesis generator, not an autonomous budget allocator: benchmark its recommendations against incrementality and margin before granting campaign-write access.