ChatGPT Ads expand to five more markets

OpenAI expanded ChatGPT Ads into five additional markets—the United Kingdom, Mexico, Brazil, Japan, and South Korea—on August 11. The rollout notice says the pilot targets logged-in adults on Free and Go, while Plus, Pro, Business, Enterprise, and Education remain ad-free; advertisers receive aggregate performance data, not chats or personal details. For product teams building agent-directed commerce, the five-market expansion is a distribution signal: conversational ad inventory is moving beyond a U.S. test, but trust and targeting controls remain part of the product.