ChatGPT Ads start in India

OpenAI will start showing ads on ChatGPT Free and Go in India, initially across 50 brands, while its planned Ads Manager will require a minimum daily budget of ₹725 ($7.60), TechCrunch reports. The launch makes India—where OpenAI says ChatGPT has more than 100 million weekly active users—a major live test of conversational advertising. Builders selling into the market should treat intent-aware AI placement as a new distribution surface and measure conversion without letting sponsorship blur the answer, as ChatGPT Ads’ market expansion shows.