ChatGPT Ads hit $1B annualized in under 200 days

ChatGPT Ads reached a $1 billion annualized revenue run rate in fewer than 200 days, according to MediaPost’s report on OpenAI’s announcement. OpenAI says tens of thousands of advertisers use the product as self-serve buying expands across India, Europe, the Middle East, and North Africa; annualized run rate is a pace, not recognized revenue. Builders selling through conversational discovery should treat ads as a distribution channel with enough scale to measure while keeping sponsorship separate from answer quality, as ChatGPT Ads’ intent-market thesis anticipated.