OpenAI puts Sponsored Agents inside ChatGPT Ads

OpenAI is testing Sponsored Agents inside ChatGPT Ads and has added HubSpot and Shopify as its first 2 CRM and ecommerce partners, according to CNA’s Reuters report. A user can start a labeled business conversation after clicking an ad, while advertisers can create, update, and analyze campaigns through natural-language prompts. The important boundary for builders is that an ad click now hands off to a separately labeled agent conversation, so measure lead quality and disclosure—not only click-through rate—against ChatGPT Ads’ intent-market thesis.