Verdict
Apple opens claims on its $250M Siri settlement
Follows up on Apple's $250M lesson: AI ads now have legal teeth
May 10’s AI-advertising warning argued that Apple’s proposed $250M Siri settlement turned an unshipped AI demo into a repeatable legal risk, with presumptive $25 payouts capped at $95 per eligible iPhone. That evidence has arrived: the official settlement site opened claims on September 21 for eligible U.S. buyers, while MacRumors reports that claims close December 21 and payments remain subject to a February 24, 2027 approval hearing. The call holds: product teams should treat specific AI marketing promises as documented liability, not harmless roadmap copy; timing changed, precedent has not.