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The Weighted Average

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Google AI Max adds seven-language briefs

Google is expanding AI Max’s closed-beta AI Brief to 7 additional languages—Dutch, French, German, Italian, Japanese, Portuguese, and Spanish—and adding a unified report for the Search ads journey, Google says. The report is meant to connect triggering search terms, creative assets, and landing pages, but Google says more availability details will arrive later this year. Advertisers should compare this transparency push with the economics of AI-powered ads before expanding spend: visibility into a black-box campaign matters only if it changes which assets or queries they fund.