Mistral buys Pimento to sharpen Vibe

Mistral has confirmed it will buy Paris adtech startup Pimento for several million euros, with the team joining engineering and product work on Vibe; AFP’s report says a separate estimate put the price near €3.8 million, while Pimento says it works with more than 180 brands. The move follows Mistral’s acquisitions of Koyeb and Emmi AI, and the paper’s analysis of why token prices can fall while enterprise bills rise is the buyer lens: model labs are buying workflow and product talent as much as model weights.