Salesforce buys Listen Labs for customer research

Salesforce signed a definitive agreement to acquire Listen Labs, whose AI research agents can draw from more than 50 million participants and conduct interviews in more than 120 languages. Salesforce’s announcement says the deal is expected to close in fiscal fourth-quarter 2027 after regulatory clearance. The operator signal is distribution: customer-research agents are being pulled into CRM systems before simulated responses become a substitute for live evidence; the archive’s Salesforce credit analysis is a useful budget baseline.