Melius raises $25M for agentic creative production

Melius raised $25 million across a $5 million seed and a $20 million Series A, and says it crossed $1 million in annualized revenue within two months of its July stealth launch, TechCrunch reports. After its first performance-marketing product stalled, the team scrapped it and rebuilt around agents that generate and edit creative assets—a pivot with more traction evidence than launch-day demos, though still company-reported. Marketers should separate creative throughput from campaign lift, the same measurement question in our ChatGPT Ads attribution audit.